Design leader. From brand vision to shelf.

My story

Hi! I’m Adam Gonzales, a Los Angeles based Senior Graphic Designer and lifelong graphic nerd. For over a decade I’ve created apparel graphics and visual systems for global brands including NASCAR, McDonald's, and the NFL. Equal parts vintage obsessive and design craftsman, I build graphics rooted in culture, nostalgia, and sharp execution.


What I Do

  • High-impact visuals that tell a brand story from seasonal graphics to custom apparel prints. Clients include NFL, Budweiser, Formula 1, and NASCAR.

  • Bold creative vision backed by operational fluency. I lead cross-functional teams from pitch deck to final delivery, keeping the brand's DNA intact at every stage.

  • Full A–Z ownership of the apparel lifecycle illustration, tech packs, sourcing, sampling, and bulk production. If it can be designed and built, I'll get it there.